Privacy Policy
Last updated: 24 September 2026
NOVATORA MARKETPLACE LTD, a company registered in England and Wales under company number 17451698, with its registered office at 20 Wenlock Road, London, N1 7GU, United Kingdom is the data controller for personal data collected through this website. This policy explains what we collect, why, and your rights under the UK GDPR and the Data Protection Act 2018.
What we collect
- Account: your email address and a hashed password.
- eSIMs: the destination and plan you bought and the eSIM identifiers our network partner issues (ICCID and activation code), so you can reinstall or get support during your trip. We do not see your browsing, calls, messages or location while you use the eSIM.
- Orders and payments: plans bought, amounts and the references our payment processors return. Card details are entered on the processor's secure page; we never receive or store your full card number or CVV.
- Security and sanctions compliance: IP address, browser details and timestamps, used to protect accounts, prevent fraud, and check at sign-up and checkout that you are not in a sanctioned country. The country is looked up on our own servers using the DB-IP database; your IP address is not sent to anyone for this.
- Verification: identity or proof-of-address documents, only if we ask for them under our AML & KYC Policy.
Why we use it
To create your account and deliver what you buy (performance of a contract); to keep accounting records and meet anti-money-laundering and tax duties (legal obligation); and to prevent fraud, secure the service and handle disputes (legitimate interests). We do not use your data for advertising and we do not sell it.
Who we share it with
- Payment service providers, to process and verify payments and refunds.
- The licensed wholesale eSIM provider that issues your eSIM, which receive only the order reference needed to issue and support the eSIM — not your name, email or card details.
- Our hosting and infrastructure providers, which store data on our behalf.
- Authorities, where the law requires it.
Some providers are located outside the UK. Where data leaves the UK we rely on adequacy decisions or the UK International Data Transfer Agreement / Addendum.
How long we keep it
Account data is kept while your account is open. Order, payment and verification records are kept for 6 years after the transaction to meet UK accounting and anti-money-laundering rules, then deleted.
Cookies
We use only one strictly necessary cookie: a session cookie that keeps you signed in. There are no analytics or advertising cookies.
Your rights
You can ask to access, correct or delete your data, restrict or object to its use, or receive a copy in a portable format. Email support@travelesimstore.com and we will respond within one month. You can also complain to the UK Information Commissioner's Office at ico.org.uk.
Contact
NOVATORA MARKETPLACE LTD · support@travelesimstore.com · contact page